Advice for better writing and marketing

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What to Write or Blog About

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The most challenging part of keeping the content flowing and fresh on your website is discovering new things to write about.  It’s certainly frustrating to gear yourself up for a day of web writing, only to have your mind come up blank.

Read, Browse, Get Inspired

Ideas can come from everywhere.  Take a stroll through your twitter feed and see what others are talking about.  Click on the timelines of some facebook friends and see what catches your eyes.  Browse other blogs and websites and see what strikes your fancy.

I am not even remotely suggesting you copy someone else’s work.  But the more you read and engage, the more inspired you are.  It could be a single line you read elsewhere that you expand into a full article.  It could be a funny quote that your mind picks up on and fleshes out.  It might be a picture that suddenly brings a anecdote to mind.  Ideas are everywhere, you just need to allow them to come to you.

Related topics are another fabulous source to really enhance your webpage.  It adds value to your viewers and helps build your reputation.  A blog about water as a wonder drink can also branch into high water foods, such as tomatoes and watermelon, that provide nutrients as well as hydration on hot days.

Don’t Repeat Past Content

I’ve seen it done many times.  A post from a couple years ago reposted as new in an attempt to give it new life.  Not only is this a cheat for your readers, it could devalue your search engine ranking.  However, that doesn’t mean you can’t post a brief update and include a link to the original post.

Linking to past posts helps keep the visitor engaged in your site, and often prompts them to browse through other content in your vaults.


Pinterest also allows you to build a post around a pin.  You might have to explain to your reader how to view the pin, but it’s a great source to build some content and also allows you to cross market two platforms.  If your article has a photo, you can also pin it, giving you another marketing outlet.  This can increase your audiences on both ends, and helps solidify your sense of branding.  It’s win-win, so pin-pin!


Written by doubledawnwriting

June 19, 2012 at 5:17 pm

Posted in Uncategorized

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I came across this blog post which is written with non-profits in mind, but I think it applies to everybody. Extremely well written and full of valuable information that just about everyone can put to good use.

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofitsand was published in the September 2011 edition of Fundraising Success Magazine (@frsuccess). However, do to word count constraints the content below is not in its full entirety. In the book, this section (taken from Chapter 2) is twice the length seen below.  Just a FYI. 🙂

11 Qualities of an Effective Social Media Manager

Despite all the buzz about social media, the reality is that your social media campaigns are only as good as the human being(s) behind them. Going “viral” on social media sites is extremely rare, and instantaneous success is a myth. Being an effective social media manager is both an art and a skill. Some personalities are more inclined to be successful at managing and inspiring online communities, but the vast majority of practitioners will…

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Written by doubledawnwriting

March 18, 2012 at 3:30 pm

Posted in Uncategorized

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