doubledawnwriting

Advice for better writing and marketing

The #1 Must-Follow Rule for Online Content

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I recently googled the term “business writer” (or it could have been freelance business writer), and took a look at the top search result. What I found was a woman charging about $130 USD for a 500 word article. Curious about the quality and context of her material, I just had to take a peek at her portfolio.

The first sample I clicked on led me to a website for a client. In the first paragraph I found a glaring spelling error. Well, technically, I suppose it was a phonetic error. Instead of using the word past it was incorrectly written as passed.

The shock. The horror. But then again, the client published it and didn’t even notice. At least I assume the client didn’t notice. Which brings me to proofreading.

We’ve all been there. Myself included. Skimming a page too quickly and missing obvious mistakes. A writer friend of mine was honoured to have his article praised (and reposted) by a national organization. When he read the review along with his piece, he was horrified at the number of spelling mistakes.

Image is Everything

Well written copy separates the pros from the amateurs. Would you trust your finances to a banker that called you buddy or dude? Would you be comfortable with a doctor who smacked bubble gum loudly and wore pants that showed his underwear? Not likely.

The fact is, we have expectations of professionals. We expect them to conduct themselves to a higher standard. They should dress better, speak better and behave better than the average joe.

Translating this sense of authority and professionalism online starts with your content. Don’t let a silly spelling error lower the opinion of potential clients. Proofread!

How to Proofread Properly

  • Do Not rely on spell checker software. Personally, I never use it. I correct mistakes as I write and once again when I proofread. If you do use it, don’t assume everything is perfect. You still must read what you have written.
  • Do read your content on a large screen. Slowly. This can be tough, especially if you have spent a great deal of time and have the writing almost committed to memory. Unfortunately, if you skim your content too quickly, your eyes will glide right over the mistakes.
  • Do Not post it and forget it. Always, always, always read your content once it has been posted to your webpage. The change of perspective will make mistakes jump out at you.
  • Do read out loud if you can. Our minds work too quickly. It’s a fact. Reading out loud slows down the thinking pattern and forces the mind to accept or reject what we are seeing. Again, you might be surprised how easily you spot mistakes such as to/too, they’re/there/their and so on when you read out loud. Even though they all sound the same, your mind will find the error.

If you’ve hired a content writer, you still need to proofread the work. Silly mistakes, like the one mentioned at the beginning of this post, can easily be corrected. Professional doesn’t always mean perfect, so if need be, find a fresh set of eyes to do your proofreading for you.

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