doubledawnwriting

Advice for better writing and marketing

A Word or Two About Wordiness

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When it comes to writing, less is more. Always. Whether you’re writing a novel, an article or a blog post, wordiness can quickly take over and aggravate the flow.

Websites in particular tend to be victims of excessive word use. It’s a danger zone. The average internet reader only skims the content anyway. There’s no need to create long rambling sentences. They only serve to lose the reader’s attention.

How to Cut Down on Wordiness

Edit! Edit! Edit! The first two or three words of almost every sentence can be cut. Seriously. Try it. For example:

“If you have a sentence that starts like this…”

“A sentence that starts like this…”

you should Keep your writing as clean and concise as possible. Avoid using two words, when one will do the job if you can. Try to Resist adding words that don’t increase the value of the sentence.

Editing can be a daunting task. It takes practice to spot which words are not creating any value. However, removing excess words from your webpage will definitely give it a professional edge. It also makes it easier to keep the reader engaged as they skim your pages.

As a test, take a look at your own blog or webpage content and find 5 sentences that demonstrate the examples above. Putting on your editorial glasses will give you a renewed sense of objectivity, and increase the journalistic standard. You may need to rephrase some sentences for coherence, so don’t be afraid to click the thesaurus button.

Don’t stress. It’s not as tough as high priced editors would have you believe. Happy cutting.

 

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Written by doubledawnwriting

March 10, 2012 at 11:25 am

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