Advice for better writing and marketing

Cheap or Inexpensive? How Keywords Impact Your Image

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Choosing keywords and phrases that will increase your page ranking is a daunting task. One one hand, you want keywords that will be related to search terms the average consumer is using in the search bar. On the other hand, you don’t want to devalue the professionalism of your website. Can you do both?

In a word, yes. Catering to popular keywords without compromising the integrity of your image is entirely possible. It does, however, take a little finesse.

Using words like cheap instead of inexpensive doesn’t need to downgrade your business. As long as you fill your content with related words such as affordable, good value or price sensitive, interspersing the occasional cheap is perfectly acceptable.

For example, you can use a word like cheap to increase the perceived value of your products. Think of a line like this: “Tired of using cheap laundry soap that doesn’t get your clothing clean? We offer affordable laundry detergents at no-name prices that remove stains as well as those expensive national brands.”

Used carefully and in conjunction with associated words, secondary keywords will actually increase your probability of a higher page ranking on certain search terms. The search engines engage in latent semantic indexing (LSI) to properly determine the content of a web page.

In laymen’s terms: search engines look at at all the related words to see if they apply to the search term.

The other side of the scenario caters to popular searches. A consumer who searches the phrase “cheap laundry soap” won’t be discouraged or disappointed to discover that’s exactly what you are selling.

Using the coveted search phrase will bring potential buyers to your page, no question. Once there, you must utilize value enhancing words to emphasize the attributes and better quality of the laundry soap compared to competing brands. Showing the consumer that you offer an excellent product at a bargain price is what will convince them to buy your laundry soap.

A final thought to bear in mind, a customer may search for ‘cheap laundry soap’, but what they are actually looking for is ‘cheap laundry soap that works’. Focus your content on getting the sale, not just getting the visitor.



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